Break-Even Price Calculator
Find the minimum price you need to charge to cover all your costs. See profit and loss projections at different price points to make smarter pricing decisions.
Enter Your Costs
Rent, salaries, software, insurance, etc. (monthly)
COGS, shipping, packaging, payment fees per unit
Expected monthly unit sales
Break-Even Analysis
Break-Even Price Per Unit
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Total Fixed Costs
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Total Variable Costs
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Understanding Break-Even Pricing
What Is the Break-Even Price?
The break-even price is the minimum selling price at which your total revenue equals your total costs, meaning zero profit and zero loss. It is calculated by dividing your fixed costs by the number of units sold, then adding your variable cost per unit. Any price above break-even generates profit; any price below it means you are losing money.
Fixed vs Variable Costs
Fixed costs stay the same regardless of how many units you sell: rent, salaries, software subscriptions, insurance. Variable costs change with each unit: raw materials, shipping, packaging, payment processing fees. Understanding this split is essential because it determines how much volume you need to become profitable.
Using Break-Even in Competitive Pricing
Your break-even price is your absolute floor. When monitoring competitor prices, it tells you the lowest you can possibly go in a price war before losing money. If competitors are pricing below your break-even, you need to either reduce costs or compete on value rather than price. This is where tools like Price Patrol help: by showing you exactly where competitors are priced relative to your floor.
Set Floor Prices That Protect Your Margins
Price Patrol lets you set floor prices on every product so automated repricing never goes below your break-even point. Monitor competitors and stay competitive without sacrificing profitability.
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