Price Monitoring for Brands & Manufacturers

When you manufacture a product and sell it through authorized resellers, you lose direct control over how it is priced to the end consumer. Some resellers maintain your suggested pricing. Others slash prices to drive volume, triggering a race to the bottom that devalues your brand, angers your better resellers, and compresses margins for everyone in the supply chain. Without visibility into reseller pricing, you cannot enforce your policies or protect the brand equity you have spent years building.

MAP (Minimum Advertised Price) monitoring is the most common use case for brand-level price tracking. MAP policies set a floor on the price at which resellers can advertise your products. Violations erode brand value, create channel conflict, and train consumers to expect lower prices. But MAP enforcement is only as good as your monitoring. If you are checking reseller prices manually, violations can persist for days or weeks before you notice them. And with dozens of resellers across multiple marketplaces, manual monitoring is not scalable.

Price Patrol automates reseller price monitoring by tracking product pages across Amazon, Walmart, eBay, and individual reseller websites. When a reseller prices below your MAP threshold, you receive an immediate alert. The historical data shows which resellers are chronic violators and which maintain consistent compliance. This gives you the evidence and timeliness to enforce MAP policies effectively, protecting your brand and your loyal reseller relationships.