Automated Repricing for E-commerce

Manual repricing doesn't scale. When you sell 50, 200, or thousands of products and each has multiple competitors, adjusting prices by hand becomes a full-time job. Automated repricing solves this by letting you define rules that execute automatically whenever a competitor price change is detected. You stay competitive without constant manual intervention.

Price Patrol's repricing engine is built around rule-based logic that gives you complete control. You define the strategy: match the lowest competitor price, undercut by a fixed amount or percentage, maintain a specific position relative to the market average, or set custom formulas. Every rule includes margin protection guardrails. Set floor prices based on your cost plus minimum acceptable margin, and ceiling prices to avoid pricing yourself out of the market. The system will never reprice below your floor or above your ceiling, regardless of what competitors do.

MAP (Minimum Advertised Price) compliance is built in. If you sell branded products with MAP requirements, set MAP as your floor price and the repricing engine will respect it automatically. This is critical for authorized retailers who need to stay competitive while honoring brand agreements. The repricing engine logs every price change it makes, giving you a complete audit trail of automated adjustments. Review the history, refine your rules, and let the system handle the day-to-day pricing decisions while you focus on growing your business.