Average Order Value Calculator
Find your AOV in seconds. Enter your total revenue and order count to see your average order value and your revenue per 100 orders.
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Understanding Average Order Value
What is AOV?
Average Order Value is total revenue divided by the number of orders. It tells you how much the typical customer spends per transaction and is one of the most important levers for ecommerce growth — raising AOV increases revenue without needing more traffic.
How to increase AOV
Common tactics include product bundling, volume discounts, free-shipping thresholds set just above your current AOV, cross-sells, and upsells. Each works by nudging the customer to add more value per checkout.
AOV and competitive pricing
Pricing directly shapes AOV. If your prices are far above competitors, AOV may look high but conversion suffers; if too low, you leave margin on the table. Monitoring competitor pricing helps you set price points that maximize both conversion and order value.
Price for Higher Order Value
Price Patrol shows you exactly where competitors are priced so you can set price points that grow both conversion and AOV.
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