Competitor Price Gap Calculator
See exactly how your pricing compares to competitors. Calculate the gap, get suggested prices, and understand your competitive position.
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Your Position
Gap vs Average
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Gap vs Cheapest
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Avg Competitor
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Understanding Price Gaps
What Is a Healthy Price Gap?
A healthy price gap depends on your positioning. Premium brands can sustain 10-30% above market average with superior quality or branding. Value sellers should stay within 5% of the lowest competitor. Being 15%+ above the cheapest competitor without clear differentiation usually means lost sales.
When to Match vs When to Price Premium
Match or beat when selling commodity products or competing against dominant brands. Price premium when you offer faster shipping, better service, exclusive variants, or strong brand loyalty. The key is knowing which products are price-sensitive and which are not.
How Price Gaps Affect Conversion
Being 10%+ more expensive than the cheapest alternative reduces conversion by 20-40% for commodity products. For differentiated products, a modest premium (5-10%) can signal quality. Electronics shoppers are highly price-sensitive, while beauty shoppers tolerate larger gaps.
Automate Price Gap Monitoring
This calculator shows a snapshot. Price Patrol monitors competitor prices continuously and alerts you when the gap changes.
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