Customer Acquisition Cost Calculator
Find what it costs to acquire one customer, and check it against lifetime value. Enter your spend and new customers.
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To get the LTV:CAC ratio
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Understanding CAC
What CAC measures
Customer acquisition cost is total sales and marketing spend divided by new customers acquired. It is what you pay, all-in, to win one customer.
The LTV:CAC rule
A sustainable business keeps customer lifetime value at least 3x CAC. If CAC creeps toward LTV, growth becomes unprofitable no matter how fast you scale.
Pricing lowers CAC pressure
Higher conversion and repeat rates lower your effective CAC. Competitive pricing improves both, so monitoring competitors directly helps your acquisition math. Price Patrol keeps you priced to convert.
Improve Your Acquisition Economics
Competitive pricing raises conversion and lowers effective CAC. Price Patrol keeps you priced to win.
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