Selling Price Calculator
Work out the price you need to hit a target profit margin. Enter your unit cost and the margin you want.
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Results
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Understanding Selling Price
Margin-based pricing
To hit a target margin, price = cost / (1 - margin%). For a $20 item at 40% margin the price is $33.33 — not $28 (which would be a 40% markup, a different number). This calculator works backwards from the margin you actually want to keep.
Margin vs markup
Margin is profit as a share of price; markup is profit as a share of cost. The same dollar profit is a smaller margin% than markup%. Mixing them up is the most common pricing mistake.
Pricing against the market
Your margin-based price is the floor that keeps you profitable. Whether the market lets you charge it depends on competitors. Price Patrol shows you where competitors sit so you set a price that is both profitable and competitive.
Set Prices That Are Profitable AND Competitive
Price Patrol monitors competitor prices so your margin-based price still wins the sale.
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