Wholesale Price Calculator
Set your wholesale price from cost, plus a suggested retail price for your stockists. Enter your unit cost and markups.
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2 = keystone pricing
Results
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Understanding Wholesale Pricing
How wholesale pricing works
Wholesale price is your cost plus a markup that still leaves you profit when selling in volume to retailers. A common structure is cost → wholesale (cost + markup) → retail (wholesale x 2, called keystone).
Protecting your retail channel
If you sell direct AND wholesale, your direct price should not undercut your stockists’ retail price — that is what MSRP and MAP policies protect. Set a retail multiplier that leaves your retailers a healthy margin.
Monitoring retail compliance
Once you set an MSRP, you need to know if retailers honor it. Price Patrol monitors retailer prices so you can spot MAP violations and protect both your brand and your direct channel.
Protect Your MSRP Across Every Retailer
Price Patrol monitors where your stockists price your products so you can enforce MAP and protect your margins.
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