Competitor Price Analysis Template
A structured framework for tracking and analyzing competitor pricing. See what a manual price tracking spreadsheet looks like — then discover why automation replaces it entirely.
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This is what a competitor price analysis spreadsheet typically looks like.
Sample data for illustration. In practice, you would track all your products with all identified competitors.
What a Good Template Includes
Product-Competitor Mapping
A row for each product, columns for each competitor. Clear mapping of who competes with whom on each SKU.
Price Gap Calculations
Formulas that calculate the difference between your price and the competitor average. Positive means you are cheaper; negative means you are more expensive.
Position Indicators
Conditional formatting or labels that show whether you are the cheapest, mid-range, or most expensive option for each product.
Date-Stamped History
Separate tabs or columns for each price check date. This builds historical data over time so you can track trends.
Category Summaries
Rollup rows that show your average position per product category. Identify which categories face the most competitive pressure.
Action Items Column
A column for noting what action to take: raise price, lower price, hold, or investigate further.
How to Use It
List your top 20 products by revenue
Start with the products that matter most. These are where competitive pricing has the biggest impact on your bottom line.
Identify 3-5 competitors per product
Find who else sells the same or very similar products. Include marketplace sellers, DTC competitors, and big-box retailers.
Record prices weekly
Visit each competitor page and record the current price. This is the manual step that takes hours and that automation eliminates.
Calculate gaps and review trends
Use the formulas to see where you are over/underpriced. Over time, the date-stamped history reveals pricing trends.
Why Automate Instead
Templates are a good starting point. But here is the truth: nobody maintains them for more than a few weeks.
Hours Saved Weekly
Manual price checks take 8+ hours per week for 50 products. Automation does it in the background with zero time investment.
Never Miss a Change
Spreadsheets only capture prices when you check. Automation catches changes within hours, including ones that happen between your manual checks.
Automatic Repricing
A spreadsheet tells you prices changed. Automation tells you AND adjusts your prices according to rules you set. Action, not just information.
Rich Historical Data
Automated checks every few hours build a much richer historical dataset than weekly manual checks. More data means better trend analysis.
Position Tracking
Real-time position indicators that update automatically. No manual calculations or conditional formatting to maintain.
AI Extraction
No need to manually navigate to each page and read the price. AI extracts prices from any URL automatically, even from complex page layouts.
Skip the Spreadsheet
Automate your competitor price tracking with Price Patrol. Everything this template does — and more — running automatically in the background, 24/7.
Install Free on ShopifyFree plan available. No credit card needed.