MAP Pricing Enforcement for Shopify

Minimum Advertised Price (MAP) policies exist to protect brand value. When resellers undercut your MAP price, it erodes perceived product value, damages relationships with compliant retailers, and can trigger a race to the bottom that hurts everyone in your distribution chain. Yet enforcing MAP manually across dozens or hundreds of resellers is nearly impossible.

The challenge is visibility. Most brands discover MAP violations weeks after they happen — if they discover them at all. By then, the damage is done: other resellers have matched the violation price, consumers expect the lower price, and your brand positioning has shifted downward. Automated MAP monitoring catches violations within hours, giving you the evidence and speed needed to enforce your policies.

Price Patrol automates MAP enforcement for Shopify brands. Add your reseller URLs, set your MAP prices, and the system continuously monitors advertised prices across every channel. When a violation is detected, you receive instant alerts with timestamps, screenshots, and price history — everything you need to contact the offending reseller with clear evidence. No more guessing, no more spreadsheets, no more violations slipping through the cracks.