MAP Violation Tracking & Enforcement

Enforcing Minimum Advertised Price policies is one of the most important and most difficult tasks for any brand that sells through authorized resellers. MAP violations erode brand value, compress dealer margins, and create a race to the bottom that hurts every participant in the channel. The problem is not a lack of policies — most brands have MAP agreements in place. The problem is detection and enforcement at scale. When you have dozens of authorized dealers and an unknown number of unauthorized sellers across Amazon, eBay, Google Shopping, and independent websites, manually monitoring for violations is a losing battle.

Effective MAP enforcement requires three things: fast detection, documented evidence, and consistent follow-through. Price Patrol delivers the first two automatically. The system continuously monitors every competitor URL you add, compares the advertised price against your MAP threshold, and flags violations the moment they occur. Each violation is logged with the exact price, the URL, and a timestamp — creating an evidence trail that supports your enforcement communications. Whether you send a friendly reminder email or escalate to legal action, you have the data to back it up.

The third element — consistent follow-through — is where many brands fall short. Without automated monitoring, violations slip through the cracks. You catch one reseller but miss three others. You enforce during Q4 but let things slide in January. Inconsistent enforcement actually undermines your MAP policy because resellers learn they can get away with violations during certain periods. With Price Patrol running continuously, every violation is captured regardless of timing, giving you the foundation for consistent, fair enforcement that resellers respect and comply with.